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Tag Archives: Independent Record Labels

The Story of Ruffside Entertainment: Real Crookz, Carolina Hip Hop, and a Legacy That Never Left

Ruffside Entertainment Inc logo featuring masked character used during the Real Crookz independent hip hop era in North Carolina.

Some stories don’t start with a business plan. They start with a phone call, a feeling, and the kind of confidence you only have when you’re young enough to believe anything is possible. This is the story of Ruffside Entertainment — a 90s independent hip hop movement born in Eastern North Carolina — and how

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