Jay-Z is a long way from the days of Rocawear but he’s returned to design an appetizing collection for Moncler in collaboration with Roc Nation.
The Roc Nation x Moncler winter-friendly capsule arrived on the designer’s website on Wednesday (Jan. 24), and finds HOV combining the coziness of streetwear with the lavish garments produced by the fashion house.
The upscale collection contains various items that can be part of people’s everyday wardrobe, such as high-quality T-shirts, cream-colored sweatshirts, fuzzy sweaters, sleek puffer jackets and a furry bucket hat courtesy of the Brooklyn rap icon.
Prices range from $345 for the standard graphic T-shirt up to well over $2,000 for the signature Moncler jackets, which have become a staple from the outerwear experts who are now headquartered in Milan, Italy.
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Accompanying the collection’s release is a video helmed by the McGloughlin brothers, and they tapped SAINt JHN to serve as the narrator for the clip, which is soundtracked by The Book of Clarence‘s “I Want You Forever.”
“We climb mountains over hard paths. From hard places. Climb above the noise to find your voice. Until there’s only sky above you. Genius is everywhere,” the “Trap” artist says while scenes showcase the Marcy Projects Jay once called home.
Roc Nation and Moncler have done business before, as the two parties previously partnered for an interactive event surrounding Moncler’s Genius Platform at London Fashion Week in 2023. Jay had fans band together to record a song that eventually became “The Art of All” experience featuring Mike Dean.
“The Art of All is the journey, it is the everyday, it is waking up and using your voice,” Hov said last year. “Genius is everywhere.”
Check out the collection on the Moncler website.